Webinar: Niche in a Nutshell with Tara Butler Floch

So many Coaches struggle with the whole concept of “to niche or not to niche?” We can always think of a few examples of successful coaches who don’t have a clearly defined market niche (which gives us evidence to stay niche-less). However, when we look at the thriving coaches that are MOST successful, they almost always have a clear Niche and Ideal Client within that Niche.

More importantly, by narrowing our focus, we can have an even deeper impact on our clients and create greater transformation in the world. This presentation will help demystify the concept of Niche and help overcome common fears and misconceptions that hold coaches back from taking the deep dive into a niched coaching practice.

In this presentation you will learn:
• The three aspects of a true Niche (because only a true Niche adds significant value to you and your clients)
• The common misconceptions about Niche and what’s really true
• The benefits to you AND your clients to choosing a niche
• How to begin your exploration of potential niches so you choose a niche where you AND your potential client are “leaning in”
• How to establish credibility in a newly chosen market niche

Whether you are currently niche-less or have already put a stake in the ground around your niche, this presentation will help you refine your ideal client and your process to attract more prospective clients and make a deeper impact with the clients who hire you.

Our guest presenter: Tara Butler Floch

Tara Butler Floch is a Certified Professional Co-Active Coach (CPCC) and Professional Certified Coach (PCC) who is known as the “coaches’ coach”. She has helped hundreds of entrepreneurs level up their businesses since 2000, when she started her coaching and training company, after being a Sales & Marketing Executive of 3 global companies and managing teams of up to 80 people.

Tara has always been passionate about helping others fully step into their full potential, passion and gifts. She has used her deep knowledge of business development, marketing and branding to help hundreds of clients define their niche to make a greater impact with their clients, transform and grow existing businesses, and create meaningful, passionate, full coaching practices of ideal clients. Her mission is to widen her ripple effect in the world by helping great coaches build their businesses and help even more people transform their lives.


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January 14, 2020
11:00 AM PST to 12:00 PM PST
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Zoom (message ID will be emailed the evening before event)